Promoting your product or service is a tricky business and any action needs to be carefully considered. One person who has found this out the hard way is Rachel Brown, 44, a baker from Reading, who got more than she bargained for after offering cut-price cupcakes through daily deal internet site Groupon. Rachel, who normally… Read more…

The group People for the Ethical Treatment of Animals (PETA) have never eschewed controversy in their pursuit of animal rights. Whether you agree or disagree with their stance, I have to say their latest action has left me a little stunned. Their target was not fur coat manufacturers, the meat industry or even the local McDonald’s…. Read more…

It’s that time of year again and awards night is fast approaching and we’ve been shortlisted for a whole host of CIPR North East Pride Awards. We’ve all got our fingers crossed, outfits chosen and drinking heads on and are looking forward to adding a few further awards to the old trophy cabinet. Our awards… Read more…

All my life, as far back as I can remember, my biggest passion has been computer games. I possess a frightening repertoire of knowledge on the subject, and I’ve seen how the industry has grown significantly over the last 20 years. I’ve seen it go from developers in their bedrooms getting their games distributed by… Read more…

It’s not that we’re not used to mixing with savvy London journos and media types. We often provide content – products, images and comments, for their features. The fact that we’re ‘up north’ and not down there in the big city doesn’t come into it. They ask and we deliver. So as our clients and… Read more…