BATTERSEAMAIN

Barker & Stonehouse: Battersea

The Task:

Barker & Stonehouse is the UK’s biggest independent furniture retailer with nine stores offering the very best in covetable furniture and accessories.

July 2013 saw the opening of its first London store and our aim was to make a real impression on the UK’s leading interiors media.

Solution & Results:

To get the new store off to a great start we combined a heavy feature placement plan with an all-day in-store media Autumn/Winter press event.

Over 70 ‘news’ announcements were secured for the store launch across national consumer and trade press including key titles such as the Evening Standard, Living etc, House & Garden, FT How to Spend It, Homes & Gardens, Elle Deco and Retail Week amongst many others.

The press event saw more than 30 of the UK’s most influential lifestyle and interiors journalists and bloggers in attendance, including editors from all key titles.

A full-to-capacity evening reception crowned the day with over 250 guests joining the celebrations.

Since then Cool Blue has ensured a consistently high profile for Barker & Stonehouse within the UK’s leading interiors magazines and blogs with products and advice pieces regularly appearing.

Contact

We'd love to hear from you, whether you're a client that's looking for a winning campaign or a potential new member of our tribe.
LONDON
Audley House
12/12a Margaret Street
London
W1W 8RH
T: 020 3102 8640
london@coolblue.co.uk
NEWCASTLE
Toffee Factory
Lower Steenberg's Yard
Newcastle Upon Tyne
NE1 2DF
T: 0191 375 9150
newcastle@coolblue.co.uk
MIDDLESBROUGH
Plenary BV House
Queens Square
Middlesbrough
TS2 1PA
T: 01642 351011
middlesbrough@coolblue.co.uk