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Brand

Digital

PR & Social

B&S: Social Commerce / Customer Engagement

Background

Barker & Stonehouse is the UK’s largest independent furniture retailer.

We had already established its social media campaign and felt that we could take this further by developing a fully integrated social commerce campaign.

Strategy

We used a variety of social commerce techniques to promote the client’s products and services.

These were channelled back to a specially designed interactive e-zine/blog that our design and digital teams had previously developed and plugged seamlessly into the client’s webstore.

Result

Significantly increased one-click purchasing of the client’s products and created greater social engagement.