Regenerating Newcastle City Pool & Turkish Baths
Fusion Lifestyle wanted to get the people of Newcastle behind its plans to reopen the historic City Pool and Turkish Baths, which had been closed and neglected for a number of years.
Fusion Lifestyle had ambitious plans, drawn up by a Newcastle based architectural practice, to transform the Baths into an accessible fitness, health and wellbeing destination for all.
The £5m transformation needed planning permission and Listed Building consent. Fusion Lifestyle wanted to make it clear that the restoration would be sympathetic, protecting and preserving period features, and gain support from decision makers, influencers and the public.
To devise and deliver a marcomms campaign which would launch as Fusion signed the deal with Newcastle City Council to operate the facility, through the construction and redevelopment period, to re-opening and beyond.
This longterm campaign needed to ensure regular, relevant coverage with consistent and positive messaging, with the aim to
engage with people, galvanise stakeholders, gather data and create excitement about the reopening of the pool.
Cool Blue set up a range of social media channels to engage with local audiences, in particular stakeholders such as the Re-open Newcastle Turkish Baths and City Pool group. Social media was used to great effect, building a highly engaged online community in less than a year.
attendees on the tours over two days
National coverage included BBC TV
people reached with single organic post