Making Heritage Appeal to the Fashion Conscious Buyer
A company steeped in heritage, Parker Knoll has been creating beautifully crafted and upholstered sofas and chairs for more than 140 years. In a bold move, the company created a trend-led collection – Maison – that pushed the boundaries of its reputation for traditional style and quality to appeal to a younger, design-led audience.
Create a visually stunning identity to take this new collection to both consumers and stockists alike, developing a desire to buy, stock and sell the collection. Increase awareness of the collection, the Parker Knoll brand and its heritage across the UK.
During the Maison Launch Campaign
eyeballs reached through editorial coverage
increase in click-throughs from social channels
of editorial coverage achieved