Timepiece manufacturers Omega suffered some staggeringly bad PR this week, after the clock they produced to countdown to the London 2012 Olympics stopped working just a day after its official unveiling!
The clock was the centrepiece of a glitzy 2012 launch on Monday night, attended by Lord Sebastian Coe, London mayor Boris Johnson, president of Omega Stephen Urquhart, athlete Jessica Ennis and event host Clare Balding.
Intended to countdown the 500 days until the opening ceremony of the 2012 Olympics, the clock got stuck with 500 days, seven hours, six minutes and 56 seconds to go. (Daily Mail)
A statement from Omega read:
“We are obviously very disappointed that the clock has suffered this technical issue.
“The Omega London 2012 countdown clock was developed by our experts and fully tested ahead of the launch in Trafalgar Square.
“We are currently looking into why this happened and expect to have the clock functioning as normal as soon as possible.”
The 6.5m clock is traditional for Olympic host cities, made by sponsor Omega and is prominently displayed in Trafalgar Square and was unveiled by four Olympic gold medalists from Team GB – rowers Pete Reed and Andy Hodge and sailors Iain Percy and Andrew Simpson.
The clock has now been fixed, but Omega will be synonymous with the Olympic clock that couldn’t for some time to come!