A funeral parlour in County Durham has become the unwitting victim of some very bad PR, after a billboard situated on the side of its premises was used to advertise gory zombie horror show “The Walking Dead”.

The gigantic billboard covered the side of the Co-operative Funeralcare with a Channel 5 advert for the show displaying the programmes stars, the title of the show, and the tagline ‘What makes us human?’

Some have found the positioning a little tasteless, not least the owners of the funeral parlour.

A spokesperson for the Co-operative Funeralcare, said:

“It is disappointing that we were not consulted as this advert could cause unnecessary distress.

“When the billboard site was erected, we were assured that no insensitive adverts would be featured.”

An apology has been issued by a spokesperson from the company responsible for the advert, Clear Channel:

“Clear Channel apologises for any offence caused by the unfortunate juxtaposition of this advertisement, which was certainly not intended.

“We have arranged to have it moved right away.” (The Guardian)

While offended potential customers may have walked away from the Co-operative Funeralcare, the advert’s positioning has become national news, boosting publicity ahead of the UK release date for the US hit show.