YouTube is the world’s biggest search engine after Google. It’s free to use, easy to share and has a global reach.
Companies can spend huge sums trying to create a video that gets a million hits and spreads the brand messages.
More often though it’s the authentic feeling, low-fi videos people create of their pets yawning or a South Korean music video with lyrics you can’t understand that receive the most hits.
I am of course talking about the massive K-pop phenomenon that is PSY’s ‘Gangnam Style’ and wherever you go you can’t escape it.
Being 26 next week (I know, how awful) I’m no longer down with the kids so I have no idea what ‘Gangnam Style’ is but someone certainly does.
The video has over 289million views, making it the most watched YouTube video and overtaking Carly Rae Jepsen’s ‘Call Me Maybe’ video which currently has just over 273million views.
The numbers are just staggering, it’s the equivalent of everyone in the UK watching the video four times over.
I’m still not sure whether the video is a tongue-in-cheek mickey take or a video to be taken seriously as representative of K-pop.
Whichever it is, thanks to social media, it is massive and like all good internet phenomena it has spawned a number of impressive memes.
Memes, otherwise known as spoofs or parodies, can become bigger than the video they originated from.
A good example of this is the Nick Click apology song. Few people will have seen or even cared about the original party political broadcast but when it was remixed by satirical website The Poke, the video quickly notched up 1.7million hits and a charity single.
Creating a meme can be a great way of drawing attention to your cause or organisation and maybe a better option that trying to create an original video.
The below ‘Gangnam Style’ parodies from the US Navy and the Oregon Duck both have over four million views and certainly won’t do the image of the Navy or Oregon any harm.
Both videos probably have more views than any recruitment or tourist marketing video.