With a hop, skip and a jump across the Pond, Black Friday – the American shopping extravaganza – is on its way to UK high streets this year.
As Christmas looms on the horizon we are on the hunt, now more than ever, to find the perfect gift at the perfect price. Black Friday is expected to be one of the most active shopping days of the year; Visa Europe predicts a staggering £360,000 will be spent every minute on Visa cards alone.
With Amazon at the helm offering discounts of around 40 percent and a new deal every 10 minutes in a week-long run up. Many other brands have also taken advantage of the hype, with John Lewis, GAME and Superdrug all offering fabulous savings in the build up to Friday.
The term ‘Black Friday’ dates back to the 1970s and was coined by Philadelphia Police who hated the crowds, traffic jams and general chaos of the busiest shopping day before Christmas.
Black Friday is now a big part of kicking off the Christmas spending in the US, where few begin their shopping before it. However, on British soil it seems to be a contest of retailers seeking the (monetary) affection of the consumer with brilliant deals.
In a nation of bargain hunters who shop well before Christmas, this could leave us complacent and sitting back waiting for the best deal to come to us.
But as the trend continues, the chaotic scenes across the US and last year at ASDA stores could become commonplace on Britain’s high streets and in our supermarkets.
So, have you been taking advantage of deals in the early run up to Christmas – or have you been waiting for Black Friday to arrive?