Recently a lot of attention has been paid to the effects of Google’s algorithm update dubbed ‘Mobilegeddon’.
However there has been another change that hasn’t had as much attention but could be just as important for content publishers.
Here are the three major differences:
- Facebook users will be able to see multiple entries from the same source in a row in their News Feed. The previous algorithm prevented that from happening. Facebook says it will relax this rule so that users who don’t see much content in their feeds will start to see more.
- Facebook will start prioritising News Feed content posted by friends. The second update tries to ensure that content posted directly by the friends you care about, such as photos, videos, status updates or links, will be higher up in News Feed so you are less likely to miss it. Content from pages you like or news outlets will still appear in your feed but users will need to engage with the content posters.
- Facebook will begin hiding posts that say what your friends have liked or commented on. This change will make these stories appear lower down in News Feed or not at all. This update has the potential to really lessen a content publisher’s second-hand reach.
The changes are a mixed bag. The first has the potential to be good for publishers, especially those that post frequently, as people will now be able to see more than one of their articles in a row.
The last two points could prove a challenge because if users engage with content written by friends more than brands, they’ll start seeing brand posts less.
The third point especially has the potential to hurt the reach of brands by limiting second-hand interactions with their content from the News Feed.
These changes have started to be rolled out and as a content publisher now is a good time to start thinking about your social strategy.