Delivering the right content to the right users at the right time is key in the digital world. No longer is static content acceptable, users expect to be able to read regularly updated content that they are really interested in.
Fortunately, technology allows us to manipulate users data and content, so it is only a matter of identifying and segmenting the audience.
– Geo-location is a very good piece of information to provide personalised user experience. For example, our new website displays the office location map on the Contact page for the office that’s nearest a user’s current location.
– Interest: It is very important that users can find what they’re looking for with least effort as possible. This can be achieved in so many ways but the most simple technique is using cookies to collect their activity data and provide them with related content .
– Behaviour: How has the user spent time on your website in the past? What sort of information they come back for? What information they have not seen? What do we want them to see next time? If you’ve ever wonder why each time visiting our website you see a different showcase video of our works, there’s the answer.
– Referral is the traffic come from direct links on another website or adverts. Google Analytics provides a referral report which helps you to identify inbound traffic enabling you to target the content strategy.
All of these can be demonstrated on our own website because it is exactly what we had in mind while designing it. The good news is we have always done that with any site we’ve created. If you want to take the user experience of your website to the next level, we are here to help.