With Christmas fast approaching the latest TV ad campaigns are being unleashed. So far my favourite has to be Cadbury’s real life advent calendar.
In a bid to rival the infamous Coca-Cola truck the TV advert shows warehouse workers packing up lorries at Bournville, the home of Cadbury, to deliver joy across the nation. Then from December 1, one of the vehicles will head to a different location every day in what the company calls the “ultimate advent countdown.’
Each location is being kept a complete secret and each vehicle will be packed with a different surprise!
Cadbury will be filming people’s reactions as the branded trucks arrive at their destinations, with content to be available to view on television, video on demand and online platforms from 5 December.
The ad promotes a consistent brand image throughout not only the ad but the overall campaign, something we advocate highly too. Our recent brand positioning work for Multiyork has seen us redesign collateral including press, direct mail, in store as well as their delivery trucks.
So this Christmas keep your eyes peeled for the big purple truck of joy!