More and more big brands are turning to Instagram as a means of advertising.  While digital marketing is still big business, and one of the fastest growing mediums around, the rise of ad blockers is making it increasingly difficult for brands to reach their target audiences.

Launched in 2010, Instagram has seen a rapid rise in popularity and now has 400m users worldwide – more than Twitter and Snapchat.  It allows users to share photos and short videos to their followers, giving an edited snapshot into your personal world.

Despite advertising being introduced to Instagram in the UK in 2014, the majority of brands have set up their own accounts to engage with consumers.  Content has to be considered and carefully edited to create maximum engagement – social media users have high expectations and are quick to unfollow brands they deem as uninspiring.

Brands are realising the importance of having great content and social media has become one of the main considerations in the marketing calendar.  Coca-Cola recently used fashion photographer Guy Arch for its new global campaign, with over 100 static images taken for its Instagram account.

Content is the key to any successful social media account – Cool Blue has advised many of our clients on content strategies and developed highly engaging visual content as part of a wider social media plan.  We know the value of social media and love helping clients utilise suitable platforms to communicate their messaging to the wider world.