So, you’re ready to undertake your next web project. Here is a list of 5 easy ways to ensure that you make the most of it.
1. Design for mobile–first
More websites are now loaded on smartphones and tablets that on desktop devices. Traditionally, websites have been designed for use on desktop devices and then the design adapted to respond down for use on mobile devices. This trend is changing. Adopt a mobile-first approach to the design of your new site and enhance the user experience for this growing number of mobile users.
2. Make it relevant
Over 83% of users leave a site if they are unable to find what they are looking for in 3 seconds. Gone are the days of content-heavy websites with users landing on a homepage and taking the time to move through multiple sections of a site to find out more. In today’s fast-paced digital world, users want instant gratification. Ensure that your next site is quick and easy-to-navigate and that it is clear from the get-go what you offer. Use video and infographics to simplify complex information and updateable content like blogs to drive repeat visits.
3. Ensure that it is easy to find
Over 4 billion searches are conducted on Google every day. To ensure that your new site ranks highly on the search results, it’s critical that you consider both onsite and offsite search engine optimisation (SEO). In basic terms, the key to successful SEO is to define the keywords and phrases you want to be associated with and then to use these sensibly throughout your site. There are a number of other technical factors which impact on the SEO of your website, but the most important is the content.
4. Personalise the online experience
75% of consumers are more likely to buy from a retailer that recognises them by name, recommends options based on past purchases, or knows their purchase history (Accenture, 2017). Modern day data capture systems provide fantastic opportunities for personalising the online customer journey, from sending personalised customer emails, through to creating customer specific landing pages with recommendations based on personal preferences. Facilitate this by capturing customer data on your new site.
5. Continuous improvement
So you have a new website. Job done. Not quite. Your website needs constant monitoring and tweaking to improve the user experience, SEO performance and user engagement. There are various tools you should consider to help you measure the success of your new site, but the industry leader is Google Analytics. It will help you to understand the data behind each visit – how long people searched for, how many pages they visited, where they came from, what keywords they used, how many left after viewing the home page and so on. A/B testing should be used to test different messages.
If you are in the process of planning your next web project and would like our support, get in touch.