‘A Proper Cup of Yorkshire Tea’ Stateside!
Beattie McGuinness Bungay, (BMB) the advertising agency behind some of McCain, Carling and Yorkshire Tea’s biggest ad campaigns have hit upon the novel idea of documenting a road trip from LA to New York, taking tea to ex pats along the route.
The £5 million campaign will send staff from the Company as mobile representatives in a van dubbed ‘Little Urn’ taking tea to ex-pats in need of a ‘proper brew’ such as former Bros front man Matt Goss, who features in the first ad, receiving his tea before playing a show in Caesar’s Palace, Las Vegas.
A Facebook page dedicated to the road trip allows followers to suggest destinations for subsequent stops, making the campaign a more interactive experience.
The first ad is due to air next month, at peak time, during Coronation Street, and marks a new direction for the company who have previously used Aardman Animation’s Wallace and Gromit in their campaigns. (www.marketingmagazine.co.uk)