Ever since the early years of mobile development technology companies have always tried to get one over on each other in terms of day-to-day features and design of devices which is increasingly important these days.

Modern mobile phones offer the ability to truly personalise your mobile experience from setting a ringtone for each of your friends, wallpapers of your recently taken photos down to a coloured case or skin to reflect your personality.

That’s not even taking into consideration the 1.7 million apps available across the top 4 app stores that define how a mobile phone is used.

With a saturated mobile market new levels of personalisation could be the key to achieving success and it seems this may not be too far away.  As usual all eyes are pointing towards Google and Motorola who have announced the release of developer kits for the Ara customisable phone project.

So what does this mean to the consumer?
The result will be a complete mobile device specifically tailored to you.

You will be able to choose how it looks, what it’s made of, how much it will cost and how long you will keep it.

Based around an initial skeleton available in three sizes, users will choose from a variety of module blocks selecting camera resolution, screen size, memory size and much more.

With the number of broken screens and faulty parts in mobile phones across the planet Google’s suggestion would solve the issue of buying a new phone by simply replacing or upgrading part of the device.

Starting at $50 with a launch date of next year this will be something I’m personally very keen to get my hands on.

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