#BeLikeCoolBlue and make a difference

As the CIPR North East Outstanding Agency of the Year 2015 we are used to working on high profile projects.

We are used to delivering great results for heavyweight campaigns and we are used to devising fresh, savvy, eye-catching and effective ways to deliver a client’s key messages to their target audience.

What we’ll never grow tired off is the effect those campaigns have on people’s lives.

We’re still like kids at Christmas when we know we are helping to make a difference.

One of the latest campaigns to fit into that category is the Tees Valley Business Support Schemes – a package of funding available through the SSI Task Force.

The Task Force is ensuring that following the liquidation of SSI, the impact on the workers, local businesses and the wider community is reduced as far as possible by delivering a programme of tailored support.

The Business Support Schemes are helping the area recover from the closure of the steelworks by supporting businesses to create new jobs.

We are working with the experts at Tees Valley Business Compass to make sure businesses across the area are aware of the help available – and take the first step to find out if they qualify for help.

Another of our clients – Middlesbrough College – is offering free training to former SSI workers and those directly affected by the closure.

The college also hosted a Resource Hub Drop In Event at the Dock Street campus this week, bringing together a number of agencies to provide advice and support to anyone who has been made redundant or who is out of work.

It’s great to be part of a groundswell of activity that’s geared up to create positive outcomes – in this case helping people find jobs and boosting the local economy.

Which brings us to #BeLikeBill – the quirky meme that’s sprung up as a humorous way to promote decent behaviour and modern online etiquette.

Bill might not be creating the same results, i.e. jobs and economy, but he’s generating a huge wave of engagement with thousands of people creating their own #BeLikeBill

So we thought we’d join in….