Category: Web & Digital
Chemoxy is a key player in the UK chemical industry and is serving a global market.
After spending two years strengthening the company and focusing on growth the management team re-examined their branding and marcomms and realised that Chemoxy needed to reposition itself in the marketplace.
Solution & results:
We worked with the management team to to develop a design concept that reflected and showcased the company’s areas of expertise.
It was important that the new design reflected Chemoxy’s reputation as one of Europe’s largest providers of custom manufacturing services to blue chip petrochemical and speciality chemical companies. The branding would be seen around the world in print and online and needed to compete with household names in the chemical industry.
We organised and managed a photoshoot to get a portfolio of high quality shots needed to support the standout designs we were suggesting. The shots would be used across a range of platforms and on promotional material and it was vital the photographer and the people in the shots – members of the Chemoxy team – fully understood the brief.
Cool Blue’s digital team also swung into action and made a raft of suggestions to improve the company’s website including increasing its SEO and improving functionality to deliver a better experience for online users including present and potential customers.
We also addressed a need for PR activity and developed a plan of activity to improve media relations and further strengthen Chemoxy’s position as a leading light in the field of custom process solutions and solvent recovery.
11th November 2013, By Ben Robinson