Barker and Stonehouse is the largest independent family-run furniture retailer in the UK, with nine bricks and mortar stores and a thriving online business.
The company is constantly improving its customer experience and, in line with this aim, asked Cool Blue to create an e-commerce website that was easy to use and reflective of the brand’s market-leading position.
Solutions & Results:
Cool Blue designed and developed a clean, sleek new site that was easy to navigate, with a direct point of entry and clear calls to action throughout.
We created searchable content to enhance the SEO of the site and improve cross-selling functions, dissuading users to leave after one initial search.
The launch has resulted in a substantial increase in visits and dwell time, due to all relevant content being grouped together on one page, while enhanced usability has resulted in a dramatic fall in bounce rate.