Established in 1889, Harrison Beds is a bed brand that champions handmade artisan quality. Proud of its innovation and manufacturing techniques, Harrison Beds only uses the very best high performance upholstery fillings, the majority of which are sourced locally from the brand’s own Harrison Spinks Farm.
Harrison Beds approached Cool Blue as it was undergoing a brand repositioning exercise and wanted to ensure its digital presence reflected the new position and the brand’s innovation and heritage.
The brand tasked us with redesigning its website to showcase the quality of its products and direct visitors to nearby stockists as well as increase natural search engine ranking and traffic.
Solution & Results
Cool Blue created a contemporary site that promotes content on the heritage and craftsman behind the brand.
The site focuses on demonstrating how products are made and illustrates the brand’s vast choice of options to create a tailor made bed for the ultimate night’s sleep. Thanks to a dedicated product area, visitors
can quickly and easily filter products by their requirements whilst being introduced to other products in the range.
The site’s design and handwriting encapsulates the new brand positioning and reinforces Harrison Bed’s premium, luxury offering.