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The Task:

John Cullen Lighting is one of the UK’s most innovative lighting design companies. A real British success story John Cullen Lighting has provided its bespoke products and services to many of the world’s most prestigious architectural projects as well as to beautiful private residences
at home and abroad.

The company felt that it was time to update its image and called upon Cool Blue’s creative team to help them achieve its goals.

It’s a real privilege to be invited to work on one of the UK’s leading design brands in this way and our team was conscious at all times that our client must be closely involved with the process.

Solutions & Results:

Cool Blue’s design team began by making an audit of all of John Cullen’s design materials including everything from logo to website.

A number of recommendations to update the brand were made and a range of design approaches developed for discussion with the client.

Our designers worked closely with the senior client team to ensure that every element was considered and discussed before further progressions were made.

The process has resulted in designs for a suite of elegant and timeless materials covering logo evolution, web collateral and brochures. We’re even working on a new coffee table book!

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