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The Task:

Founded at the turn of the millennium, Newby Teas is a premium tea brand with a mission to source, blend and serve the world’s finest teas. It is the preferred supplier to leading five-star hotels, Michelin-starred restaurants and cultural institutions.

Newby Teas wanted to update and refine its online offering to introduce the brand, showcase its extensive product portfolio and allow customers to purchase products directly through an easy to navigate ecommerce solution.

Solutions & Results:

Cool Blue created a multi-lingual website that reinforces Newby Teas’ dedication to quality and integrity through an elegant and stylish interface.

The website showcases the brand’s expertise through dedicated content pages focusing on the history of tea as well as features on the provenance of the products. Through the integration of a blog and social media channels, content can be easily updated to boost SEO.

The eBoutique solution was formulated to provide clear product segmentation, unobtrusive cross promotion areas for supplementary products and a streamlined one page checkout system.

The ecommerce platform was developed to work with the brand’s preferred backend stock management system, allowing inventory and online orders to by synced, ensuring in-stock products are always available to its customers.The resulting site has been a huge success, showcasing the brand to new audiences and generating sales.

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