Founded in 1987, Story Homes is a leading housing developer with an unrivalled reputation for building high quality, high-specification homes in the North of England and Scotland.
The family owned business has grown rapidly over the last few years, with ambitious plans for continued expansion. As a result the company needed an agency to help it raise and develop its profile in line with that of a
national house builder.
Solutions & Results:
Cool Blue’s role is to generate a consistent flow of news and feature coverage for Story Homes. Working with the client’s team, we created a targeted PR strategy to ensure there is a consistently high and positive profile for the company in trade, regional and national media.
We also developed a social media plan to run alongside this activity to engage with new and potential customers.
As a result, extensive coverage is regularly achieved for Story Homes in numerous press publications, as well as online and on radio, while Facebook likes, reach and interaction have dramatically increased.