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The Task:

Based in Glasgow, Voyage is a British brand designing and manufacturing beautifully printed fabrics and wall art, as well as upholstery, cushions and accessories.

Specialising in watercolour creations, each individual design is hand drawn or painted by Voyage’s talented in-house team before being translated into stunning products. All designs are printed within the company’s own printworks with a strong focus on creativity, innovation and quality.

Cool Blue was tasked with building consumer awareness of the brand via the media; demonstrating Voyage’s exceptional portfolio available from an extensive list of worldwide stockists.

Solutions & Results:

Cool Blue implemented a PR campaign that would allow Voyage to gain recognition as a market leader and translate its brand story in full. Incorporating a mixture of media relations and creative strategies including designing beautifully crafted look books and press packs, Cool Blue has secured extensive product placement and dedicated profile features as well as inventive blogger outreach initiatives. Cool Blue has helped Voyage turn the heads of key opinion formers and is now regarded as a go-to source for multiple media outlets.

‘We have seen a real step change in how Cool Blue are approaching working with our brand, the coverage to date has been great and we’re excited to be collaborating with the team.’

Sally Morrison, Marketing Manager, Voyage
www.voyagedecoration.com

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