Category: Branding & Design
I love the look and feel of the new Carlsberg campaign, ‘The Danish Way’, which features Mads Mikkelsen as a modern day philosopher cycling through quintessentially Danish settings.
Carlsberg has launched the new integrated marketing campaign in a bid to revitalize the brand by focusing on its homeland, Denmark, apparently the happiest country on earth.
The ad highlights the Danish way of life and their positive philosophy towards life. Over the past year Scandinavian culture has become increasingly popular with British consumers, in particular the Danish word ‘hygge’ (it’s all about creating a nice, warm atmosphere and enjoying the good things in life). It’s something we integrated into the last edition of Story Living, our lifestyle magazine for Story Homes. We shot a Hygge styled front cover and show home article focusing on cosiness and comfort.
The Carlsberg TV advert is a real treat for the eyes. Beautiful scenes include Mikkelsen cycling through the city on his bike, from cobbled streets to a forest picnic, to an apartment and finally Carlsberg’s brewery. It’s probably one of the best looking adverts I’ve seen this year!
26th April 2017, By Tracy Appleby
13th April 2017, By Lee Freeman
5th April 2017, By Pete Gardner
14th March 2017, By Tracy Appleby
7th March 2017, By Lee Thompson
1st March 2017, By Pete Gardner
17th February 2017, By Gavin Downey
31st January 2017, By Tracy Appleby
17th January 2017, By Lee Freeman
13th January 2017, By Pete Gardner
14th December 2016, By Lee Freeman
8th December 2016, By Pete Gardner
24th November 2016, By Tracy Appleby
15th November 2016, By Lee Freeman
3rd November 2016, By Pete Gardner
I must admit, I am one of the first to grimace when...Read More