Recently, colour has been on my mind as we work with a new client to build a brand. We’ve been tasked to create the perfect logo and part of the creative process has involved a hunt to find the right colour to help them stand out.
Now, I love colour – whether it’s flicking through a Pantone book to find the ideal colour match or giggling at the crazy names given to paint – Muddy Puddle, Urban Obsession and Sapphire Salute being amongst my current favourites.
As we’re almost halfway through 2017, I find myself pondering Pantone’s colour of the year and what its influence has been or will be. To represent the year the rather hopeful, bright and zesty Greenery (Pantone 15-0343) was appointed. Beatrice Eiseman, Executive Director at Pantone Colour Institute said, “Greenery burst forth in 2017 to provide us with the reassurance we yearn…satisfying our growing desire to rejuvenate and revitalise, Greenery symbolises the reconnection we seek with nature, one another and a larger purpose.”
I have to say I’ve purchased a fair few house plants and a number of green homewares in the past six months. My purchasing behaviour has probably been influenced by home decor trends found in countless lifestyle magazines and no doubt Pinterest. The fact of the matter is editors and creatives alike have embraced the optimistic tone of green. This leads me to believe the clever colour forecasters have nailed it and as a result, we’ve all bought into a shade that links us with nature, the environment and rejuvenation, which on this occasion can’t be a bad thing!
Ultimately, colour is much more than you see, and the fun part is digging a little deeper into what it means and how it got there. I can’t help but think of Miranda Priestly in The Devil Wears Prada, “That sweater is not just blue, it’s not turquoise, it’s not lapis. It’s actually cerulean.” In the film Priestly continues to declare the colour represents millions of dollars and countless jobs…which is all true.
So, next time you scoff at the colour of a jumper or despair that your house is filled with green items from 2017 – think a little a more, I promise you there will be a reason behind it.