Creating good quality online marketing content takes time – but how many of us actually evaluate the effectiveness of each piece of content that we create?

Measuring the success of each item allows you to focus on the types of content that appeal most to your target audience – creating more of what they love and driving engagement.

The following metrics can all be used to measure the success of your online marketing content:


Analytics tools such as Google Analytics allow you to measure how often each piece of content has been viewed, when and by whom.


Embedding hyperlinks within your content, and measuring the click-through rate of these, allows you to measure customer engagement with each piece of content.


Including social media quick links alongside your content enables customers to share and comment on your online content – another useful measure of customer engagement.

Cool Blue offers the following related services: content marketing strategy, content creation, web design and development and social media marketing.

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