Twitter has thrown its social influence behind the EU Referendum, launching emojis aimed at cutting through the noise, providing instant visual references to the upcoming referendum.
It’s not the first time Twitter has used its influence to encourage its users to get involved in UK politics – the channel teamed up with the Electoral Commission ahead of the General Election last year, posting reminders to vote in users’ timelines.
Emoji appear when users post #EURef. As the deadline for registering to vote approached the emoji was a neon tick. From today, that emoji will now be a neon ballot box.
The involvement of emoji in political dialogue, as a call to action is a clever tactic deployed by the Electoral Commission and Twitter to engage with, and motivate younger voters.
Emoji have become part of the everyday communication of Twitter users, bringing tweets to life and enabling users to say more in the character limit than ever before.