After successfully copying Snapchat with Instagram Stories, Facebook is at it again as they are now testing a similar Stories feature.
The new feature works nearly exactly as on Instagram. When you open the Facebook app you’ll see a carousel of circular profile photos representing your friends’ Stories above your News Feed. Like on Instagram and Snapchat, the Stories disappear after 24 hours, and you’re able to apply a selection of filters and effects.
Although Facebook Stories appears to be nearly identical to Instagram’s implementation, it will be interesting to see if and how Facebook can differentiate them down the line. As well as how they can monetise it.
However, it may be a while before you have access to this new feature as it’s currently only being testing in Ireland. A Facebook spokesman said that they plan to bring the new format to more countries in the coming months.