Fashion Meets Furniture: Multiyork’s Collaboration Success with Monsoon
Over the past few months, our London PR team has been busy working with Multiyork on an exciting project with High-street fashion brand Monsoon to launch an exclusive fabric collection of 15 prints in 71 colourways. The ‘Monsoon Home Collection by Multiyork’ is Monsoon’s first and only partnership with a furniture brand, making it a very special collection – one that we couldn’t wait to get our hands on!
The official launch of this design collaboration took place back in November when we held an exclusive press event at Multiyork’s Tottenham Court Road store; inviting the press to visit and preview the collaboration.
To ensure maximum impact, the windows at Multiyork’s store were covered with a specially designed decal that mirrored one of the new Calista fabric prints. We also worked with a stylist to transform the shop floor into a super-stylish space that creatively showcased the new fabric range on Multiyork’s extensive range of sofas, chairs, footstools and cushions. Last but not least, each guest left with a goody bag which housed their own choice of cushion, an inspiring look book and a beautiful Monsoon necklace along with other savvy treats.
Since the launch, the Monsoon Home Collection by Multiyork has been a huge success. In just over four months it has achieved in the region of 50 pieces of quality coverage as well as numerous mentions across social media platforms. Titles include the likes of The Sunday Times, The Telegraph, Daily Mirror, Homes & Gardens, Ideal Home, House Beautiful, Good Homes, Woman & Home, Homes & Antiques, Country Homes & Interiors and many more.
With lots more exciting coverage to come, we’re absolutely thrilled with the results!
View the collection here: http://bit.ly/1xwPl0W