Tell us about your job in one sentence…

I’m responsible for creating clients’ brand strategies, which in a nutshell means finding interesting ways to make good brands better

What does ‘brand’ actually mean? 

The feeling and values that a company evokes around its offer that create desire and loyalty from employees and customers

What does a normal day in the office look like to you?

What’s a normal day?

If you weren’t Head of Brand at Cool Blue, what would you be doing?

I would be an interior designer

What are the top three most important words when creating a brand?

Distinction

Connection

Loyalty

Your favourite brand and why?

It has to be Dove from Unilever. It was the first brand to fully address the need to connect with real women of all shapes and sizes and break the mould of stereotypical beauty industry advertising

What’s on your desk right now?

A strong black coffee

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