Gillian Anderson naked. It’s the sort of click-bait title that sends scores of men of a certain age into delirium.

But give the picture its full caption: “Gillian Anderson naked with a conger eel wrapped around her” and it’s likely to induce altogether different feelings.

Strange as it may seem FishLove is the latest good cause that has seen numerous celebrities strip off and then use an exotic fish to conceal their modesty.

Following in the footsteps of Peta, FishLove is the idea of Nicholas Röhl and actress Greta Scacchi, and is designed to raise awareness of the damage done by deep sea trawling.

The campaign coincides with a vote in the European Parliament on whether to ban this fishing method or not. Currently the ban is being vetoed by the French – hence the large number of French celebrities taking part.

Although rather peculiar – the photos and the campaign certainly get people talking and have been covered by numerous news outlets around the world – but I’m unsure it’ll have any lasting impact or if it really communicates the messages of the campaign well.

The photos, which include DJ Goldie naked, except for a Redfish (a sentence I never expected to write), can be seen by clicking this link.

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