Thinking time
The latest thoughts, insights and musings from our team…
Catching consumer attention: Why your brand needs communications and marketing more than ever
Catching consumer attention has always been a critical aspect of building a successful brand.
Why original insight is key to creating compelling content
“It is better to fail in originality than to succeed in imitation” – Herman Melville.
How to get smart with your digital marketing budget
Digital marketing has become a vital component for modern-day business success.
Professional Services
On the rise: the growth of the North East’s finance and professional services sector.
How is AI Enhancing Public Relations:
Artificial intelligence (AI) is rapidly transforming a wide range of industries and the public relations (PR) industry is no exception.
Putting on outstanding events in 2023: The Cool Blue guide
Events can be a powerful marketing tool..
How green hydrogen can drive forward the transport transition
It’s widely understood that we need to transition our energy to greener sources. One of these sources is green hydrogen, with pioneering businesses such as our client Protium Green Solutions leading the charge in bringing green hydrogen to market.
Regenerating areas of historical interest
From Roman fortresses to Victorian stately homes, beach front castles to civic buildings, the region has much to offer for any budding historian.
Why rebrand?
Companies – particularly successful ones – spend a lot of time and money on creating their brand.
How the Residential Property Market is Meeting Buyer Demand for Sustainable & Energy Efficient Homes:
Research shows that around 40% of global emissions come from the real estate sector. If we are to meet the UN target of reducing global warming, then these emissions must be curtailed.
Demonstrating commitment to your community through CSR:
Corporate Social Responsibility (CSR).
Levelling up in the North East:
What the region’s property projects say about the industry.
Why your ESG strategy is not an optional extra:
How leveraging your values can boost the bottom line.
Communication breakdown:
The five most common challenges companies face when talking to their customers.
ESG trends in property and regeneration:
Customers, clients, investors and the public are talking more and more about ‘ESG’ but what does it mean.
How to communicate under pressure:
When you’re in the middle of a crisis and facing question from customers, suppliers, partners and investors.
How to strike the right tone in uncertain times:
During times of crisis, it can be difficult to know how to strike the right tone.
How will house builders respond to the rise of the home office?
Home working is here to stay.
Building an audience for an online event:
We’re becoming more familiar with online awards ceremonies, panel debates and networking conferences, among many other experiences.
Removing Barriers to Sale Part 1:
To kick-off the year we’re taking a closer look at common barriers to sale and how to remove them.
Cool Blue is a full-service agency that drives brands forwards. Our ideas and innovations are always conducted with purpose. Delivering solutions that combat specific challenges and provide results. Our strategic expertise offer a valuable service to every one of our clients, helping them achieve their goals.
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