Thinking time

The latest thoughts, insights and musings from our team…


The Future of Content is A.I. Right!

Our industry is in the midst of a content creation revolution. Artificial intelligence is rapidly transforming how we generate content, from crafting engaging articles to designing eye-catching visuals.


A Royal Sip – Mindful Indulgence for Ascot with Harrogate Spring Water and LK Bennett

Royal Ascot is synonymous with elegance, exquisite fashion and a touch of revelry. But amidst the excitement, there’s a growing trend towards mindful drinking – enjoying the occasion without compromising your wellbeing.


Pride in place: incorporating the North East in your marketing

How often have you heard it said that the world is getting smaller?


Electric Vehicles: The Engine of the Green Revolution

The transport sector is a significant contributor to greenhouse gas emissions and air pollution, accounting for roughly one-quarter of global emissions according to the United Nations.


Comms and Recruitment: Refining Your Strategy

In today’s competitive market, attracting the best talent is a constant battle. But have you considered the silent weapon you might be overlooking?


Building Back Better – Why Branding is the Secret Weapon of Regeneration

Regeneration projects are all about breathing new life into neglected spaces.


Unlocking Inward Investment Potential:

The North East’s diverse talent pool.

Wind Turbines

The Future’s Bright, The Future’s Green:

Renewable energy projects in
 the North East.


The Resurgence of Heritage Brands – Stanley and Birkenstock Lead The Change

In a world obsessed with the latest trends and fleeting fashions, the resurgence of heritage brands like Stanley and Birkenstock is a curious phenomenon.


Why Your Social Media Strategy Needs a Reboot

If you have been using social media for a while now and aren’t getting the results you desire, it might be time to reassess your social media strategy.


Trends Emerging in the Marketing Landscape

Making predictions is a notoriously tricky affair.


One Size Doesn’t Fit All: How Hybrid Working is Becoming More Flexible

With major changes happening globally, how we work has transformed significantly.


Creative PR Approaches in the Wake of Media Job Losses

As a public relations professional it’s key to understand and navigate the ever-changing nature of the media industry.


A Look Ahead: Insights from Mintel's 2024 Global Consumer Trends

As the world continues to evolve at an unprecedented pace, so do the dynamics of consumer behaviour.


Developments to look out for in 2024

The coming year looks set to be an exciting one for new property developments across the North East.

The Voice of Your Brand

The Voice of Your Brand:

Why Communications Specialists Are Essential for Business Success.


Catching consumer attention: Why your brand needs communications and marketing more than ever

Catching consumer attention has always been a critical aspect of building a successful brand.


Why original insight is key to creating compelling content

“It is better to fail in originality than to succeed in imitation” – Herman Melville.


How to get smart with your digital marketing budget

Digital marketing has become a vital component for modern-day business success.


Professional Services

On the rise: the growth of the North East’s finance and professional services sector.

How is AI Enhancing Public Relations

How is AI Enhancing Public Relations:

Artificial intelligence (AI) is rapidly transforming a wide range of industries and the public relations (PR) industry is no exception.

Brand identity

More than just a logo:

How a strong visual identity can transform your brand.

Putting on outstanding events in 2023

Putting on outstanding events in 2023: The Cool Blue guide

Events can be a powerful marketing tool.

Proteum Hydrogen Bus

How green hydrogen can drive forward the transport transition

It’s widely understood that we need to transition our energy to greener sources. One of these sources is green hydrogen, with pioneering businesses such as our client Protium Green Solutions leading the charge in bringing green hydrogen to market.

Sunderland City Hall

Regenerating areas of historical interest

From Roman fortresses to Victorian stately homes, beach front castles to civic buildings, the region has much to offer for any budding historian.


Why rebrand?

Companies – particularly successful ones – spend a lot of time and money on creating their brand.

Riverside Sunderland

How the Residential Property Market is Meeting Buyer Demand for Sustainable & Energy Efficient Homes:

Research shows that around 40% of global emissions come from the real estate sector. If we are to meet the UN target of reducing global warming, then these emissions must be curtailed.


How to get your brand out in the North East of England:

It’s a noisy world out there.

Demonstrating commitment to your community through CSR

Demonstrating commitment to your community through CSR:

Corporate Social Responsibility (CSR).

Power from the past

Power from the past – mine energy in the North East:

What is mine energy?


NE Devolution Deal Roundup:

£4bn devolution deal finally agreed on December 28 2022.


Levelling up in the North East:

What the region’s property projects say about the industry.

How to effectively communicate with your target audience

How to effectively communicate with your target audience:

The Cool Blue guide.

Why your ESG strategy is not an optional extra

Why your ESG strategy is not an optional extra:

How leveraging your values can boost the bottom line.

Communications plan

Communication breakdown:

The five most common challenges companies face when talking to their customers.

What journalists really want

What journalists really want:

When they give you a call.

ESG trends in property and regeneration

ESG trends in property and regeneration:

Customers, clients, investors and the public are talking more and more about ‘ESG’ but what does it mean.

How to communicate under pressure

How to communicate under pressure:

When you’re in the middle of a crisis and facing question from customers, suppliers, partners and investors.

How to strike the right tone

How to strike the right tone in uncertain times:

During times of crisis, it can be difficult to know how to strike the right tone.

How will house builders respond

How will house builders respond to the rise of the home office?

Home working is here to stay.

Building an audience for an online event

Building an audience for an online event:

We’re becoming more familiar with online awards ceremonies, panel debates and networking conferences, among many other experiences.

Finance options

Removing Barriers to Sale Part 1:

To kick-off the year we’re taking a closer look at common barriers to sale and how to remove them.

So, are you looking for
a great idea?


Cool Blue is a full-service agency that drives brands forwards. Our ideas and innovations are always conducted with purpose. Delivering solutions that combat specific challenges and provide results. Our strategic expertise offer a valuable service to every one of our clients, helping them achieve their goals.


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