Cinemagraphs – they’ve been popping up on my favourite websites and social feeds for a while now but I still can’t decide: are they photos or videos? Either way, with the right subject, they can look amazing.
As we know, using videos on websites and social media platforms is becoming more and more popular, with Facebook alone reporting 8+ billion video views a day. But could this be a new way for brands to showcase products or services in a more engaging way? I have a few ideas already and will certainly be suggesting cinemagraphs to some of our lifestyle clients in the very near future.
If you want to give them a go for yourself, I recently discovered a piece of software at https://flixel.com which allows you to isolate and freeze areas of a video to create this effect. Happy cinemagraphing!