Cinemagraphs – they’ve been popping up on my favourite websites and social feeds for a while now but I still can’t decide: are they photos or videos? Either way, with the right subject, they can look amazing.

Here’s a few of my favourite finds so far:

As we know, using videos on websites and social media platforms is becoming more and more popular, with Facebook alone reporting 8+ billion video views a day. But could this be a new way for brands to showcase products or services in a more engaging way? I have a few ideas already and will certainly be suggesting cinemagraphs to some of our lifestyle clients in the very near future.

If you want to give them a go for yourself, I recently discovered a piece of software at which allows you to isolate and freeze areas of a video to create this effect. Happy cinemagraphing!

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