Multiyork Launches ‘The Norfolk Collective’
Our client, British upholstery manufacturer and retailer Multiyork, has been making beautifully crafted furniture for nearly four decades in the heart of Norfolk. This summer the brand continues to champion artisan skills and is extending its celebration of creativity by supporting local talent through the launch of an exciting new initiative: The Norfolk Collective.
The Norfolk Collective will be a series of brand collaborations with Norfolk based artists over forthcoming years, providing each with a unique opportunity to draw on Multiyork’s expertise.
2016 sees Multiyork team up with Norfolk based artist and pattern designer, Amelia Bowman. Amelia’s stunning prints and graphical interpretations of famous Norfolk landscapes have been translated into a range of digitally printed fabrics. Each scatter cushion boasts an iconic coastline or countryside scene to the front and is paired with a complementary print to the back and contrast piping.
We’ve very recently launched the fabrics, which are being showcased on an exclusive collection of scatter cushions, to the media; allowing our PR campaign to communicate the bigger brand story. Each scatter cushion boasts an iconic coastline or countryside scene to the front paired with a complementary print to the back and contrast piping.
Kate Tansley, Creative Director at Multiyork comments:
“Norfolk is brimming with creative people and it is important to the team here at Multiyork that we don’t overlook talent that be found right on our doorstep. The Norfolk Collective has been put together to support and encourage local artists, providing them with the opportunity to display their work through our shop window.
We fell in love with Amelia’s bright and bold designs and knew instantly how well they would work on fabrics.
When creating the cushion collection, it was important to both us and Amelia to keep the integrity of her work and present each land and seascape image in its entirety. The result is a range of beautiful cushions that will brighten any room.”
We can’t wait to see ‘The Norfolk Collection’ collection in Multiyork stores. You can purchase both in store and online from August 2016.