Joining the Newcastle team are Victoria McCartney, Head of Brand; Mark Thomson, Head of Digital; Web Developer James Liosi; Studio Account Manager Katie Armstrong; Account Executive, Isobel Surridge and Marketing Executive Mari Olsen. Three new appointments are also taking place in London.
Victoria joins Cool Blue from a background in creative advertising, marketing and brand management. In the newly created role, Victoria will be at the forefront of all brand services for new and existing clients focusing on helping them achieve their business objectives. She has more than seven years’ industry experience delivering national retail and leisure campaigns.
Mark will be responsible for the agency’s digital services – expanding capability into emerging technologies such as virtual reality, augmented reality and artificial intelligence. Joining Mark is James, a skilled web developer with more than ten years’ experience in the industry – he will be responsible for fulfilling clients’ digital needs.
Katie, who has experience of working with a range of international clients, will be responsible for bridging the gap between clients and Cool Blue’s in-house studio to deliver digital and print projects.
Isobel has a strong background as a copywriter and content creator from her previous positions in her native Bristol. She relocated to Newcastle to take up the Cool Blue opportunity.
Mari, who is originally from Norway, brings a passion for the latest social media tools. Her detailed knowledge of the Scandinavian marketplace will help Cool Blue further make its mark overseas.
MD Tanya Garland, said: “We’re proud of our reputation for cutting edge methods and great ideas. We aren’t just keeping up, we are leading the way – for example we recently developed our own app ‘In-situ’ which allows interiors customers to see what items of furniture would look like in their homes. This opened up many interesting conversations with national brands. It has proved a real hit and we are in talks with several retailers who are interested in taking it forward.”