Olympic message has gone off track

The last couple of weeks has seen a succession of negative stories around London 2012 which is due to start at the end of the week.

Perhaps this was always inevitable. The British seem to be world leaders in a type of reverse schadenfreude where the misfortunes we love most are our own.

Stories including the G4S security fiasco, the attempted chip monopoly by sponsors McDonald’s and the banning of negative links to the official Olympics’ website will reinforce in the minds of many that the Olympics is more about big business than sporting endeavour.

It’s unfortunate because the Olympic Torch Relay has so far been a huge success. Up and down the country thousands of people have turned out, despite the rain, to see the torch carried through their communities.

In my opinion what the organisers need to do is to take responsibility for the G4S debacle. this will stop the finger-pointing and draw the story to a quick conclusion.

By standing up in this way the organisers can take control of the situation, refocus the media agenda onto the key messages of sporting endeavour, legacy and welcoming the world.

There’ll be plenty of time for post-Olympic analysis and brow-beating. With the eyes of world upon us, now is not the time.

In a classic case of life imitating art it has been reported that the Olympic coaches carrying the Australian and American teams from Heathrow Airport to the Olympic Park got lost.

The American team bus, lost for a total of four hours, was carrying 400 metre hurdles World Champion Kerron Clement. Less than amused he tweeted @KerronClement: ‘Um, so we’ve been lost on the road for 4hrs. Not a good first impression London’.

The incident mirrors a similar event in BBC Two comedy mockumentary ‘Twenty Twelve’.