Poster boy of tennis turns poster boy of fashion
Earlier this month Andy Murray had Brits on the edge of their seats at the men’s Wimbledon final.
We all know what happened next – the country erupted in celebratory fever.
But who would have thought that his win would see him being considered as the next face of design powerhouse Burberry?
We know sports stars from all kinds of disciplines regularly participate in brand partnerships – David Beckham and adidas, Lewis Hamilton and Hugo Boss, Roger Federer and Gillette – but this is different.
Reports state that Christopher Bailey, chief creative officer at Burberry (aka fashion genius!), is keen not only to have Murray as part of his next campaign, but also to have his artist girlfriend Kim Sears in on the act too.
Burberry is riding high on success at the moment; it announced a 13% rise in sales earlier this month.
Dubbed the ‘Beckham effect’ thanks to Romeo Beckham, sales of the uber-trendy Prorsum range soared and have put the brand in good stead for the next year.
If Andy and Kim become the new faces of Burberry, will sales rocket and will next year’s profits be dubbed the ‘Murray effect’?
Andy and Kim are definitely the power couple of the moment, and are quintessentially British, a retail market which Burberry has claimed as its own.
The brand is renowned for launching or building the careers of some of the hottest talent in the UK at the minute – Cara Delevingne anyone? So it seems a natural progression that the fashion house would capitalise on ‘Murray-fever’.
Anyone who has seen Kim and Andy on the red carpet lately will know that they’ve been wearing a lot more Burberry than usual….
I’m holding my breath for the official announcement!