Premier League’s error a lesson to all
So Chelsea Football Club has finally confirmed what many had suspected for the past eight weeks – Jose Mourinho will return to the club as manager for the start of the 2013/14 season.
This may well have been the worst-kept secret in football but even the most jaded of football fans were surprised – and amused – when the Premier League jumped the gun and announced Mourinho’s appointment 24 hours ahead of the information being confirmed by the bosses at Stamford Bridge.
In what can only be described as a PR blunder for The Premier League, the organisation published the news on its website on Sunday morning – 24 hours before the London club confirmed the return of the Portuguese star.
The gaffe was further compounded by the use of ‘XX’ throughout the piece – indicating where the length of contract was to be written in once confirmed.
It’s widely accepted that this kind of pre-writing of announcements goes on within PR and journalism – it’s an essential part of planning.
What it highlights however is just how easy it is for mistakes to be made.
We suspect this story had been scheduled to publish through a content management system, or should have been saved as a draft, it was even dated Monday, June 3.
But it seems a possible wrong click of the mouse resulted in ‘publish’ being hit instead of ‘schedule’ or ‘save as draft’.
The error was never picked up and the Premier League was forced to make an apology and remove the piece.
It’s certainly not the first time this sort of blunder has happened and it won’t be the last.
There have been numerous reports of organisations – when pushed for time – publishing the wrong story or publishing too soon.
But it should act as a warning for all of us when handling time sensitive information – check your scheduled posts, then check again, and once you’re happy….. check again!