Powering cyber security
Stepping ahead of the hackers.
FTSE 100-listed mining group Anglo American was launching a pioneering cyber security apprenticeship programme to train seven people from a wide range of backgrounds to join its global team, working from its base in Scarborough, North Yorkshire.
Anglo American needed a raft of high-quality applications for the posts to help launch the initiative, part of a wider commitment by the company to foster a successful cyber security cluster in North Yorkshire. However, the area is not well known for creating hi-tech jobs and the target market for applications (largely 18-25 year olds) is spread over quite a wide geographic area.
Cool Blue was asked to create a campaign to raise awareness of the programme and to drive applications.
Cool Blue put together an integrated campaign encompassing traditional media, social media, digital and display advertising. The purpose of our campaign was to launch the programme and keep it front of mind during a two-month applications period and to address both potential apprenticeship applicants and their parents/families.
The programme launch at Scarborough Science and Engineering Festival secured prominent coverage in outlets including the Yorkshire Post, Yorkshire Insider, BBC Radio York, This Is The Coast Radio and local media including the Whitby Gazette and Scarborough News. We provided advice and recommendations on a targeted social media campaign, focussed on the interests, locations and motivations of the ideal candidates.
Securing just short of 100 applicants
to fill seven apprenticeship positions.
Delivering high quality jobs
to young people across North Yorkshire and Teesside.
High volume and engagement rates
during the programme event.
Selected Works
GB BankBuilding the Profile of a Leading Property Finance Provider
Middleton GrangeStrengthening Community and Digital Presence
Point NorthExpanding reach beyond County Durham
Northumberland County CouncilNorthumberland Line: From Abandoned Tracks to Brand Victory
The North East Ambulance Service:Make a Life-Saving Difference.
Harrogate Spring WaterMindful Drinking takes centre stage at Festive Influencer event.
Barker and Stonehouse: Gateshead Store LaunchUnveiling the new £5m store in Gateshead.
Harrogate Spring Water - Mindful DrinkingBringing a taste of Royal Ascot to North Yorkshire.
The City Baths Newcastle X John LewisBringing a brand partnership to this historic leisure destination.
Barker and Stonehouse: A Story of SustainabilityA sustainable approach to furniture retail.
Grainger MarketEnhancing Newcastle’s Bustling Grade I Traders Market.
Anglo American:Powering cyber security.
Teesside UniversityCelebrating the Tees Valley digital community.
ProtiumStakeholder communications and engagement strategy.
Banks HomesCreating a unique brand identity for the new-to-market luxury housebuilder.
North P&I:160 years of incredible maritime history.
Middlesbrough College:Finding brand purpose for a dynamic educator.
Sleepeezee:Everything's easy when you Sleepeezee.
North East England Chamber of CommerceGiving businesses their say in skills provision.
Ercol:A moment of pride in ercol’s history.
Newcastle Helix:Our City’s Drive Towards Net Zero.
Story Homes:A new chapter for this thriving residential developer.
Stephenson WorksA welcoming and generous spirit.
NewcastleGateshead Quays:A quay moment for NewcastleGateshead.
TeesAMP:Making it in Middlesbrough.
NewcastleGateshead Convention Bureau:Tyne to get back to business.
Tees Valley Combined Authority:Encouraging staycations in Tees Valley.
Siglion:Bringing some vitamin sea to Seaburn.
North East Ambulance Service:A global pandemic.
Thirteen Homes:How do you want to live?
herdysleep:A first of its kind for the bed-in-a-box market.
Libra Interiors:Connecting consumers in a new way.
Tees Valley Combined Authority:Tees Valley Mayoral Election Campaign.
Imagine. Create. EGGER:Launch of a new product range for this global manufacturer
Finchale Group:A dynamic rebrand for the leading employment charity.
Duresta:A brave and bohemian collaboration.
South Tyneside Council:Recognising local community heroes.
Fusion:Healthy in the Heart of the City.
UK Land EstatesBuildings for Business.
Merit HoldingsA world leading engineering company.
Harrogate Spring Water:Continuing to make a difference.
Barker and Stonehouse:Say hello to Mr Clarke.
