Game on!

An international festival – with a difference

Animex is the Tees Valley’s international festival of animation, visual effects and games, and has been hosted by Teesside University for more than 20 years. The festival brings together the brightest minds across the animation, visual effects and games industries, and gives people from across the globe a behind the scenes look into life at some of the world’s top studios. This year, the festival had to be moved entirely online due to COVID-19 – something Animex had never done before.

Cool Blue was tasked with devising a social media and advertising campaign to encourage people across the world to attend the online programme.

With the changing backdrop of 2020, we had to be innovative with our approach to maintain Animex’s top class reputation and reach out to new audiences across the world. Game on!

Capturing a global audience online

Our creative social media strategy positioned the move online as an innovative approach – creating excitement and intrigue.

To kick off we launched a Spotify advert, tailored to reach relevant listeners and help drive early sign ups. We created an asset bank that was used throughout the campaign, such as video endplates, branded pictures of key speakers, video interviews with speakers, informative infographics and a social media pack to be used by key affiliates both regionally and internationally.

We developed and delivered a constant stream of organic content across social media channels in the months leading up to the event, and engineered a high impact final push to drive sign-ups. To do this, we developed a paid social media advertising strategy to increase engagement on our Facebook and Instagram pages. We targeted posts at key audiences and reviewed this on a weekly basis to refine our targeting.

The social and advertising strategy was created to be used as a template for online events and to help Animex keep sign-ups high in years to come, giving the Animex team the tools they need to succeed year after year.


over target for sign-ups.


countries engaged.


social media engagement increase.

International festival of animation
The brightess minds across the industry

Like what you see?

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Barker and Stonehouse: A Story of SustainabilityA sustainable approach to furniture retail.

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ProtiumStakeholder communications and engagement strategy.

Banks HomesCreating a unique brand identity for the new-to-market luxury housebuilder.

North P&I:160 years of incredible maritime history.

Middlesbrough College:Finding brand purpose for a dynamic educator.

Sleepeezee:Everything's easy when you Sleepeezee.

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Ercol:A moment of pride in ercol’s history.

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NewcastleGateshead Convention Bureau:Tyne to get back to business.

Tees Valley Combined Authority:Encouraging staycations in Tees Valley.

Siglion:Bringing some vitamin sea to Seaburn.

North East Ambulance Service:A global pandemic.

Thirteen Homes:How do you want to live?

herdysleep:A first of its kind for the bed-in-a-box market.

Libra Interiors:Connecting consumers in a new way.

Tees Valley Combined Authority:Tees Valley Mayoral Election Campaign.

Animex:A virtual event bringing the brightest of minds together.

Imagine. Create. EGGER:Launch of a new product range for this global manufacturer

Finchale Group:A dynamic rebrand for the leading employment charity.

Duresta:A brave and bohemian collaboration.

South Tyneside Council:Recognising local community heroes.

Fusion:Healthy in the Heart of the City.

UK Land EstatesBuildings for Business.

Merit HoldingsA world leading engineering company.

Harrogate Spring Water:Continuing to make a difference.

Barker and Stonehouse:Say hello to Mr Clarke.


Cool Blue is a full-service agency that drives brands forwards. Our ideas and innovations are always conducted with purpose. Delivering solutions that combat specific challenges and provide results. Our strategic expertise offer a valuable service to every one of our clients, helping them achieve their goals.


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