Imagine. Create. EGGER.

Imagine. Create. EGGER

Founded in Austria in 1961, global family company EGGER produces wood-based panel products, supplying top hoteliers such as Hilton, national and international rail services such as LNER and EuroStar, as well as working with the commercial and leisure sectors in 24 countries.

Our objective was to develop a stand-out marketing strategy to support the launch of a new product range, creating differentiation in the market and attracting architects, specifiers and interior designers.

Our approach

Cool Blue’s strategy was designed to directly appeal to EGGER’s target audience, with a concept focused on the emotional resonance of space and its uses.

We created clear creative themes to curate and showcase the products, using these themes as the focal point for all marketing and communications for this audience group.

What’s more, we used launch materials from the new EGGER decorative collection, linking these with existing materials to support cross-sell and up-sell opportunities.

Increased sales

appointments YoY since launch.

Set the approach

for all markets globally.

Increased interest

in the new Decorative Collection.

EGGER decorative collection
EGGER decorative collection

Like what you see?

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Cool Blue is a full-service agency that drives brands forwards. Our ideas and innovations are always conducted with purpose. Delivering solutions that combat specific challenges and provide results. Our strategic expertise offer a valuable service to every one of our clients, helping them achieve their goals.

London

Soho Works, 2nd Floor
180 Strand
Temple

London
WC2R 1EA
T: 0203 535 0222
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www.coolblue-interiors.co.uk

 

Middlesbrough

Boho 5, Bridge St East
The Boho Zone

Middlesbrough
TS2 1NY
T: 01642 351011
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Toffee Factory
Lower Steenberg’s Yard
Newcastle upon Tyne
NE1 2DF
T. 0191 375 9150
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