Imagine. Create. EGGER.
Imagine. Create. EGGER
Founded in Austria in 1961, global family company EGGER produces wood-based panel products, supplying top hoteliers such as Hilton, national and international rail services such as LNER and EuroStar, as well as working with the commercial and leisure sectors in 24 countries.
Our objective was to develop a stand-out marketing strategy to support the launch of a new product range, creating differentiation in the market and attracting architects, specifiers and interior designers.
Our approach
Cool Blue’s strategy was designed to directly appeal to EGGER’s target audience, with a concept focused on the emotional resonance of space and its uses.
We created clear creative themes to curate and showcase the products, using these themes as the focal point for all marketing and communications for this audience group.
What’s more, we used launch materials from the new EGGER decorative collection, linking these with existing materials to support cross-sell and up-sell opportunities.
Increased sales
appointments YoY since launch.
Set the approach
for all markets globally.
Increased interest
in the new Decorative Collection.
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Imagine. Create. EGGER:Launch of a new product range for this global manufacturer
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Merit HoldingsA world leading engineering company.
Harrogate Spring Water:Continuing to make a difference.
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Cool Blue is a full-service agency that drives brands forwards. Our ideas and innovations are always conducted with purpose. Delivering solutions that combat specific challenges and provide results. Our strategic expertise offer a valuable service to every one of our clients, helping them achieve their goals.
London
Soho Works, 2nd Floor
180 Strand
Temple
London
WC2R 1EA
T: 0203 535 0222
MAP
www.coolblue-interiors.co.uk