#ProudToSupport
Recognising community heroes
In the midst of the coronavirus pandemic, it was the acts of kindness – big and small – that kept communities going. To recognise their local heroes, South Tyneside launched the #ProudToSupport campaign. Open to all South Tyneside residents, the campaign saw individuals and organisations recognised for their hard work and heroism during the pandemic.
Nominees received a personal letter of thanks from the Mayor of South Tyneside, Councillor Norman Dick, and a personal thank-you through South Tyneside Council’s social media channels.
With South Tyneside Council receiving an overwhelmingly positive response to the campaign, we worked with the Council team to inform nominees, tell their unique stories, and develop powerful social media content to convey their commitment to their community.
Our approach
We quickly got up to speed with the #ProudToSupport campaign, working with the South Tyneside Council team to identify nominees and contact them individually, informing them of their nomination and conveying thanks from the Council.
We then interviewed each nominee, writing up their story as case studies to be featured on the Council’s online channels. Each case study was accompanied by social media content for use on South Tyneside Council’s official online channels, telling the story of each local hero while reiterating the key messages of the campaign.
Our work with South Tyneside Council helped the #ProudToSupport campaign reach a wide audience, recognising the incredible work of the local people, groups and organisations who went the extra mile to help others at the peak of the coronavirus outbreak, while boosting morale in the community.
Selected Works
GB BankBuilding the Profile of a Leading Property Finance Provider
Middleton GrangeStrengthening Community and Digital Presence
Point NorthExpanding reach beyond County Durham
Northumberland County CouncilNorthumberland Line: From Abandoned Tracks to Brand Victory
The North East Ambulance Service:Make a Life-Saving Difference.
Harrogate Spring WaterMindful Drinking takes centre stage at Festive Influencer event.
Barker and Stonehouse: Gateshead Store LaunchUnveiling the new £5m store in Gateshead.
Harrogate Spring Water - Mindful DrinkingBringing a taste of Royal Ascot to North Yorkshire.
The City Baths Newcastle X John LewisBringing a brand partnership to this historic leisure destination.
Barker and Stonehouse: A Story of SustainabilityA sustainable approach to furniture retail.
Grainger MarketEnhancing Newcastle’s Bustling Grade I Traders Market.
Anglo American:Powering cyber security.
Teesside UniversityCelebrating the Tees Valley digital community.
ProtiumStakeholder communications and engagement strategy.
Banks HomesCreating a unique brand identity for the new-to-market luxury housebuilder.
North P&I:160 years of incredible maritime history.
Middlesbrough College:Finding brand purpose for a dynamic educator.
Sleepeezee:Everything's easy when you Sleepeezee.
North East England Chamber of CommerceGiving businesses their say in skills provision.
Ercol:A moment of pride in ercol’s history.
Newcastle Helix:Our City’s Drive Towards Net Zero.
Story Homes:A new chapter for this thriving residential developer.
Stephenson WorksA welcoming and generous spirit.
NewcastleGateshead Quays:A quay moment for NewcastleGateshead.
TeesAMP:Making it in Middlesbrough.
NewcastleGateshead Convention Bureau:Tyne to get back to business.
Tees Valley Combined Authority:Encouraging staycations in Tees Valley.
Siglion:Bringing some vitamin sea to Seaburn.
North East Ambulance Service:A global pandemic.
Thirteen Homes:How do you want to live?
herdysleep:A first of its kind for the bed-in-a-box market.
Libra Interiors:Connecting consumers in a new way.
Tees Valley Combined Authority:Tees Valley Mayoral Election Campaign.
Imagine. Create. EGGER:Launch of a new product range for this global manufacturer
Finchale Group:A dynamic rebrand for the leading employment charity.
Duresta:A brave and bohemian collaboration.
South Tyneside Council:Recognising local community heroes.
Fusion:Healthy in the Heart of the City.
UK Land EstatesBuildings for Business.
Merit HoldingsA world leading engineering company.
Harrogate Spring Water:Continuing to make a difference.
Barker and Stonehouse:Say hello to Mr Clarke.
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