Making it in Middlesbrough
A Cabinet Minister. A digger. A field in Middlesbrough.
We stepped straight onto the national stage when we secured the attendance of the Business Minister to launch the TeesAMP. This opportunity aligned our strategy with TeesAMP’s objectives to be on the Government’s agenda for the UK’s Industrial Strategy.
In attendance at the launch were the BBC and Bloomberg, amongst many other news and trade media journalists, giving a vast amount of airtime and column inch coverage to the fledgling brand.
Not a bad outcome for what at the time was a digger in an empty field in Middlesbrough.
Amping up the interest
Our team was appointed by Middlesbrough Council and private developer, Cleveland Property Investments, to brand, launch and market a new £55m advanced manufacturing park.
It represented an important inward investment opportunity for the town with the potential for making a significant contribution to the local economy. An impactful regional and national launch was key to getting the Park’s marketing campaign off to a fast start.
The first task was to come up with the Park’s identity and positioning line.
Our line, ‘Make it in Middlesbrough’, effectively combines the process of manufacturing and commercial success and was used to guide the wider marketing and comms campaign activities and materials.
70 million opportunities to see
Alignment with Govt’s Industrial Strategy
Strong tenant enquiry rate from day one
Selected Works
Barker and Stonehouse: Gateshead Store LaunchUnveiling the new £5m store in Gateshead.
Harrogate Spring Water - Mindful DrinkingBringing a taste of Royal Ascot to North Yorkshire.
The City Baths Newcastle X John LewisBringing a brand partnership to this historic leisure destination.
Barker and Stonehouse: A Story of SustainabilityA sustainable approach to furniture retail.
Grainger MarketEnhancing Newcastle’s Bustling Grade I Traders Market.
Anglo American:Powering cyber security.
Teesside UniversityCelebrating the Tees Valley digital community.
ProtiumStakeholder communications and engagement strategy.
North P&I:160 years of incredible maritime history.
Middlesbrough College:Finding brand purpose for a dynamic educator.
Sleepeezee:Everything's easy when you Sleepeezee.
North East England Chamber of CommerceGiving businesses their say in skills provision.
Ercol:A moment of pride in ercol’s history.
Newcastle Helix:Our City’s Drive Towards Net Zero.
Story Homes:A new chapter for this thriving residential developer.
Stephenson WorksA welcoming and generous spirit.
NewcastleGateshead Quays:A quay moment for NewcastleGateshead.
TeesAMP:Making it in Middlesbrough.
NewcastleGateshead Convention Bureau:Tyne to get back to business.
Tees Valley Combined Authority:Encouraging staycations in Tees Valley.
Siglion:Bringing some vitamin sea to Seaburn.
North East Ambulance Service:A global pandemic.
Thirteen Homes:How do you want to live?
herdysleep:A first of its kind for the bed-in-a-box market.
Libra Interiors:Connecting consumers in a new way.
Tees Valley Combined Authority:Tees Valley Mayoral Election Campaign.
Animex:A virtual event bringing the brightest of minds together.
Imagine. Create. EGGER:Launch of a new product range for this global manufacturer
Finchale Group:A dynamic rebrand for the leading employment charity.
Duresta:A brave and bohemian collaboration.
South Tyneside Council:Recognising local community heroes.
Fusion:Healthy in the Heart of the City.
UK Land EstatesBuildings for Business.
Merit HoldingsA world leading engineering company.
Harrogate Spring Water:Continuing to make a difference.
Barker and Stonehouse:Say hello to Mr Clarke.
Cool Blue is a full-service agency that drives brands forwards. Our ideas and innovations are always conducted with purpose. Delivering solutions that combat specific challenges and provide results. Our strategic expertise offer a valuable service to every one of our clients, helping them achieve their goals.
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