ENABLING a group of highly-qualified highly-knowledgeable professionals to feel more confident about using social media is all in a day’s work for team Cool Blue.

Social media strategist Katie McNamara and I spent the afternoon showing an academic group how they could best use Twitter and LinkedIn to help reach businesses and key industrial leaders across the Tees Valley and beyond.

At the heart of the workshop were tips on creating engaging content, ways to develop effective profiles, and using the platforms to support the work of the team.

Four hours later and all felt they had learned something from the afternoon with some great verbal feedback from the delegates as they left the workshop.

To those who were there – we’ll be watching your social media usage with interest.

To those who think their teams might benefit from a similar workshop – we’d love to hear from you.

Open Menu