I was recently wowed by the Marks and Spencer’s Great British Summer publication which showcased a selection of its food, drink and home products. The beautiful photography and simple-yet-clever editorial really cemented the brand in my mind as one of Britain’s finest.

Similarly, when I travel on EasyJet, the budget airline’s in-flight magazine is packed with interesting articles about their flight destinations, inspiring future trips with you-know-who.

This is the power of custom publishing; by controlling all the content created it’s a great, subtle sales platform that brings a brand and its values to life – with no competing companies muscling in for customers’ attention.

At Cool Blue, we’ve just completed the third edition of Story Living magazine, a quarterly publication created for award-winning house builder, Story Homes.

The magazine is packed with compelling content such as ‘get the look’ spreads of show homes and regional features, while the design encapsulates the aspirational lifestyle that comes with owning a Story Home.

We create this by totally immersing ourselves in the brand and its values, using them as a starting point for creating engaging, relevant and emotive Story Homes content on every page of the magazine.

Whether it’s interviewing Elizabeth Hurley on her home life or showcasing how to ‘get the look’ of their show homes, we tell stories in a way that reminds the reader why Story Homes is a house builder that’s a cut above the rest.

With an increased print-run of 30,000 copies for this edition and distribution with leading regional magazines, the Story Homes brand and its messages will now reach even more potential Story Home owners.

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