As face-to-face events and meetups have come to a standstill, we’ve seen the birth of a new virtual event culture.

We’re becoming more familiar with online awards ceremonies, panel debates and networking conferences, among many other experiences.

But audiences need good reason to tune in. So, if you’re running event, a strong promotional strategy is crucial.

Building an audience for an online event

Making the most of your social channels. Social media can give you fast access to a wide audience.…

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