Back in 2014, we worked on a super exciting project which saw our client Multiyork, a leading British furniture manufacturer and retailer, partner up with High-Street fashion brand Monsoon to launch an exclusive range of designer fabrics.
The creative collaboration provided a new take on Monsoon’s archive prints, with iconic patterns in multiple colourways being handpicked by Multiyork’s expert design team. We supported the launch with a dedicated PR campaign along with a wonderfully successful press event at their Multiyork Tottenham Court Road store, which generated masses of quality coverage.
This week, we’re incredibly excited to reveal the launch of the second ‘Monsoon Home Collection by Multiyork’ which features 17 exclusive upholstery fabrics for 2016. Dressed to impress, the retailer’s Tottenham Court Road store has been transformed once again to complement the fresh new patterns. A beautiful floral display has been styled in every direction to bring prints like the brilliantly bold a Daryn to life.
Thanks to alterations in scale as well as the application of new colourations, each archived design has been meticulously manipulated and reworked to translate beautifully as upholstery on Multiyork’s extensive range of sofas, chairs, footstools and cushions.
We can’t wait to see how the media and consumers respond to the updated collection. The Monsoon installation will be available to view for the next two weeks in Multiyork Tottenham Court Road, be sure to pay the store a visit!
You can find out more information on the collaboration at: Multiyork.co.uk