A typography competition that was conceived by the creator of James Bond, Ian Fleming, has been resurrected by The Book Collector.

Originally the competition was launched by Fleming whilst he was helping out at the typographical magazine Alphabet & Image, and invited designers to create and design a 27th letter for the alphabet.

The winner of this year’s competition was a graphic design student David Guthrie. He created a letterform for ‘LOL’. I am quite fond of the modernist sleek form of the letter, which holds aspects of the written ‘word’ LOL.

This got me thinking, would this creation of more visually and traditional form letters be the next evolution to the cluttered emoji filled world of digital design. I for one can see how typographical based iconography would be a more subtle and ascetically pleasing support for many of the brands that need a higher level of communication than the emoji.

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