The countdown to Christmas
I love Christmas – spending time with family, good food, good drink and a Doctor Who special. What’s not to like?
Usually, for me, Christmas shouldn’t really start until December – never an opinion shared by the advertising world – but for the first time I’m quite happy to see a bit of blatant commercialism.
This weekend saw the arrival of the Christmas ad season, with all the big players revealing their hand, each lavish ad designed to draw you into their vision of Christmas and ultimately splash the cash. With big names, and bigger budgets it’s clear that Christmas for them is simply big business and it’s just as well isn’t it?
With so many High Street shops failing, some towns are starting to look a bit bare, so there’s a lot to be said for bringing them alive with festive decorations and getting those tills ringing to boost the bank balance of UK PLC.
For a lot of people the launch of the Christmas ads signals the start of their festive spending spree, and with just a couple of pay packets to go who can blame retailers for trying to get their piece of the action.
Despite challenges from John Lewis, M & S and the like, the biggest ad of the season still has to be the classic Coca Cola ‘Holidays are coming’ truck. I’ve lost count of the amount of people who’ve told me that once they’ve seen that it feels like Christmas.
Is it a bad thing to be so susceptible to advertising? Probably, especially for parents, with toy companies having long been masters of enchanting children with their wares Each year’s festivities bring with them a list of ‘must have’ toys for little Jack and Jill, leaving Santa with a giant toy list to be matched against a budget.
But while we could argue about profit margins and the over-commercialisation of Christmas long into the New Year at least we’ll be having loads of fun while protecting jobs and the economy.